Brands On Twitter : The Newsweek List

There are a lot of “top brand” lists; this is the 2008 Busi­ness­Week list.

• In this chart, the brand name links to the Busi­ness Week profile.
• Twit­ter links to the pri­mary brand account (if there is more than one account, we link to com­mu­ni­ca­tions if possible).
• If the brand name on Twit­ter has been secu­red by someone other than the brand hol­der, that is indi­ca­ted as “taken;” the link takes you to a screen cap­ture. If the taking seems legi­ti­mate (for exam­ple, @BMW is held by Brian M. West­brook), that is also indicated.
• Accounts that were sus­pen­ded are also indi­ca­ted; the assump­tion is that the name has been cha­llen­ged by the brand.
• Accounts that are “pro­tec­ted” are also indi­ca­ted; the assump­tion is that the brand is deve­lo­ping a Twit­ter strategy.
• The ori­gi­nal page (crea­ted 20 July 2009) is on the class web­site. The 2010 column was upda­ted May 2010 by Can­dice Stru­del and Kathy Gill.