AdAge sparked a flurry on Twitter Monday with a juicy essay, RIP, the Press Release (1906–2010) — and Long Live the Tweet, by @SimonDumenco.
Tweetmeme Captures The Retweets
The flurry featured a lot of straight retweets, a few “huhs?” and at least three rebuttals. Mine was one of them: [continue reading…]
Neiman Labs details a story of what not to do:
this week may have been the first time a false Twitter report was knowingly started by a member of the traditional media as a stunt. Fed up with the more-breathless-than-usual Twitter rumor-reporting that’s been going on in the sports media this summer, Washington Post sports reporter Mike Wise decided to start a false rumor about the length of an NFL quarterback’s suspension to make a point about the unreliability of reporting on Twitter.
How to turn your Twitter favorites into twitter testimonials — and then display them on your Wordpress blog.
Twitter.com remains the primary access point for people using the service. According to data released today, 8-in-10 people use the primary web site to access Twitter. Another 22 percent are using SMS or the mobile web site. About 1-in-10 use Twitter for the iPhone and about 1-in-10 use Twitter for the Blackberry.
Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. A year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users? Read more.
Twitter is officially promoting new stories of how people and brands are using the service. Check out Twitter is about … Community.
Alfred Hermida, assistant professor at the Graduate School of Journalism at the University of British Columbia, argues in the May M/C Journal that “Twitter has emerged as a key medium for news and information about major events” and is part of an “ambient journalism” that was birthed by digital technologies.
SOAR’s 6th Annual Putting the Pieces Together: Building Effective Partnerships for Children, Youth & Families professional development and networking conference is June 25 at South Seattle Community College. [continue reading…]
There are several good analyses of the BP “brandjacking” that folks have kindly pointed me to subsequent to this post going live. Here are a few:
The advice is so old that it is trite: to conduct an effective crisis communications campaign, communicators have to be present and conversant in the channels/communities/media where they need to talk to people before disaster hits.
And a second piece of advice is also so tired that it seems trite: secure your company’s brand name whenever there’s a new technology. With web sites, I was advising folks in the mid-90s to secure the .com, .org and .net associated with their names … as well as logical “spoof” names. And that was when it cost bucks to secure names!
But it seems no one at BP had taken either adage to heart before last month’s explosion in the Gulf of Mexico.
@BPGlobalPR, A Spoof Twitter Account
In researching Business Week’s top 100 brands, I learned last year that BP had lost @bp, legitimately, to Brian Pendelton. The company has owned @BP_America since 12 August 2008, but didn’t really use the account until this month. This week someone began making hay with @BPGlobalPR (established 19 May 2010). In fact, although the account is less than a week old, it has three times as many followers as @BP_America.
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