Neiman Labs details a story of what not to do:

this week may have been the first time a false Twitter report was knowingly started by a member of the traditional media as a stunt. Fed up with the more-breathless-than-usual Twitter rumor-reporting that’s been going on in the sports media this summer, Washington Post sports reporter Mike Wise decided to start a false rumor about the length of an NFL quarterback’s suspension to make a point about the unreliability of reporting on Twitter.

In a full page ad in USA Today, Trident Gum highlights tweets from customers who like the new gum. Via Mashable.

Not at the OK Corral but at the Web 2.0 Summit. Microsoft and Bing face off against Google; the fight is over Twitter, as Microsoft has Facebook in its pocket. (Remember the $240 million investment.) Marshall Kirkpatrick at ReadWriteWeb sorts through the search fight that came to a head today.

Most Facebook users want “privacy” (there’s the reciprocity thing) and keep their content protected. Most Twitter users want connections and keep their content public (ie, not protected). I think it will be more difficult to convince Facebook folks to “open up” than Twitter folks to update their Google profiles, if by updating the profile they’ll get better (more contextual, more meaningful) search results.

GM’s director of social media, Chris Barger, talks with Ragan Communications about GM’s strategy.