About

This pro­ject is the cul­mi­na­tion of a Uni­ver­sity of Washing­ton semi­nar held sum­mer 2009. Stu­dents in the Mas­ter of Com­mu­ni­ca­tion, Digi­tal Media (MCDM) pro­gram selec­ted an industry or orga­ni­za­tion and iden­ti­fied by whom, how and why Twit­ter was being used; the class also deve­lo­ped best prac­ti­ces recommendations.

The MCDM pro­vi­des stu­dents the oppor­tu­nity to study the eco­no­mic, poli­ti­cal, social and cul­tu­ral impact of new com­mu­ni­ca­tion tech­no­lo­gies. In this way, they learn what is dri­ving this digi­tal media revo­lu­tion — and why. This is key inte­lli­gence for anyone loo­king to advance their career using media innovation.