by Kathy Gill on 4 September 2010
in Strategy
Neiman Labs details a story of what not to do:
this week may have been the first time a false Twitter report was knowingly started by a member of the traditional media as a stunt. Fed up with the more-breathless-than-usual Twitter rumor-reporting that’s been going on in the sports media this summer, Washington Post sports reporter Mike Wise decided to start a false rumor about the length of an NFL quarterback’s suspension to make a point about the unreliability of reporting on Twitter.
Twitter.com remains the primary access point for people using the service. According to data released today, 8-in-10 people use the primary web site to access Twitter. Another 22 percent are using SMS or the mobile web site. About 1-in-10 use Twitter for the iPhone and about 1-in-10 use Twitter for the Blackberry.
Also, there are about 145 million accounts.
by Kathy Gill on 20 August 2010
in Examples
by Kathy Gill on 20 July 2010
in Research
Alfred Hermida, assistant professor at the Graduate School of Journalism at the University of British Columbia, argues in the May M/C Journal that “Twitter has emerged as a key medium for news and information about major events” and is part of an “ambient journalism” that was birthed by digital technologies.
by Kathy Gill on 25 June 2010
in Examples
by uwtwtrbook on 25 May 2010
in Examples
There are several good analyses of the BP “brandjacking” that folks have kindly pointed me to subsequent to this post going live. Here are a few:
And here is a visual comparison of @BPGlobalPR, @BP_America and @oil_spill_2010, from TwitterCounter:
Comparison Of @BPGlobalPR, @BP_America, @oil_spill_2010 Using Twitter Counter
by uwtwtrbook on 24 May 2010
in Examples
The advice is so old that it is trite: to conduct an effective crisis communications campaign, communicators have to be present and conversant in the channels/communities/media where they need to talk to people before disaster hits.
And a second piece of advice is also so tired that it seems trite: secure your company’s brand name whenever there’s a new technology. With web sites, I was advising folks in the mid-90s to secure the .com, .org and .net associated with their names … as well as logical “spoof” names. And that was when it cost bucks to secure names!
But it seems no one at BP had taken either adage to heart before last month’s explosion in the Gulf of Mexico.
@BPGlobalPR, A Spoof Twitter Account
In researching Business Week’s top 100 brands, I learned last year that BP had lost @bp, legitimately, to Brian Pendelton. The company has owned @BP_America since 12 August 2008, but didn’t really use the account until this month. This week someone began making hay with @BPGlobalPR (established 19 May 2010). In fact, although the account is less than a week old, it has three times as many followers as @BP_America.
[continue reading…]
by uwtwtrbook on 18 May 2010
in Examples
This Chicago Sun-Times article features Dietzler Farms (@DietzlerFarms) from Elkhart, Wisconsin.
Dietzler signed up for Twitter last year out of curiosity. Her first tweet was an open invitation for a rack of short ribs.
“Within three minutes, Phillip Foss [the chef at Lockwood] texted me and said, ‘I’ll take them all,’ ” she says. Her second tweet included the link to Foss’ blog, the Pickled Tongue, which had details of the dinner that would feature those ribs.
This is a great example of both B2B and B2C tweeting!
What other farms are using Twitter?
