There are several good analyses of the BP “brandjacking” that folks have kindly pointed me to subsequent to this post going live. Here are a few:
- 22 May — John Taylor: BP Gets Brandjacked on Twitter
- 24 May — Oliver Blanchard: Living in the past = working in the past: How not to get brandjacked like BP Global PR
- 24 May — AdAge: Why BP Isn’t Fretting Over Its Twitter Imposter
And here is a visual comparison of @BPGlobalPR, @BP_America and @oil_spill_2010, from TwitterCounter:
Comparison Of @BPGlobalPR, @BP_America, @oil_spill_2010 Using Twitter Counter
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