Real-Time Search Shoot-Out

by kegill on 21 October 2009

in Strategy

Not at the OK Corral but at the Web 2.0 Sum­mit. Mic­ro­soft and Bing face off against Goo­gle; the fight is over Twit­ter, as Mic­ro­soft has Face­book in its poc­ket. (Remem­ber the $240 million invest­ment.) Marshall Kirk­pa­trick at ReadW­ri­te­Web sorts through the search fight that came to a head today.

Most Face­book users want “pri­vacy” (there’s the reci­pro­city thing) and keep their con­tent pro­tec­ted. Most Twit­ter users want con­nec­tions and keep their con­tent public (ie, not pro­tec­ted). I think it will be more dif­fi­cult to con­vince Face­book folks to “open up” than Twit­ter folks to update their Goo­gle pro­fi­les, if by upda­ting the pro­file they’ll get bet­ter (more con­tex­tual, more mea­ning­ful) search results.

Previous post: Twitter Helps Reverse A Gag Order

Next post: New Twitter RT Link: Use Caution