Tips: Kodak’s Social Media Guide

One of the orga­ni­za­tions that we are pro­fi­ling in the book, Kodak, has published a social media tips han­dout (pdf — tip @Mack­Co­llier). Kodak Vice Pre­si­dent Jef­frey Hayz­lett writes:

Why do I take the time to use social media like Twit­ter and Face­book? Because in today’s media lands­cape, it’s vitally impor­tant to be where our cus­to­mers are. Kodak has always embra­ced this mar­ke­ting phi­lo­sophy, and today that means being active in social media.

The 16 page han­dout covers myths, pro­vi­des tips, and inc­lu­des infor­ma­tion on Face­book, You­Tube and Twit­ter. It also inc­lu­des the company’s social media policy. Kodak has a great “where we are” page on the web­site: http://kodak.com/go/followus (long live shor­ter, human-readable URLs!).