Politics, Twitter and Living A Public Life

by Kathy Gill on 1 March 2011

in Examples

What would hap­pen if your Gover­nor — not the press sec­re­tary but the Gover­nor — sud­denly bloc­ked spe­ci­fic jour­na­lists from atten­ding press conferences?

In a per­fect world, news­pa­per edi­tors and TV sta­tion news mana­gers would tell the Gover­nor that he didn’t get to decide who reports on the busi­ness of the state.

Down in Texas, we have a one-step-removed situa­tion that illus­tra­tes one cha­llenge of our 24x7, always on, 21st cen­tury life: nego­tia­ting the divi­ding line bet­ween public and pri­vate life, espe­cially when you are an elec­ted offi­cial.
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How Do People Read Tweets? (Take Two)

by Kathy Gill on 20 February 2011

in Statistics

What chan­ged in how peo­ple read their Tweets­tream while UberT­wit­ter and Twi­droyd were shut off from the Twit­ter API?

Twit­ter for Black­berry got a big (more than 50%) boost, which sug­gests that at least some UberT­wit­ter cus­to­mers opted for a new client. Tweet­Deck lost share, which doesn’t make sense (it wasn’t bloc­ked) but moved up in ran­king. Another ran­king boost: the Mobile Web moved from posi­tion six to posi­tion five, sug­ges­ting some of those Black­berry and Android cus­to­mers simply switched to their brow­sers.
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How Do People Read Tweets?

by Kathy Gill on 18 February 2011

in Statistics

To put into pers­pec­tive the impact of Twitter’s having shut down UberT­wit­ter and Twi­droyd today, look at these data from Twit­ter­Source for “last day” (which one assu­mes means yes­ter­day) on the various ways peo­ple read their Tweetstream:

  1. The web: 35%
  2. Ubert­wit­ter: 7.3%
  3. Twit­ter for iPhone: 6.6%
  4. Twit­ter for Black­berry: 6.2%
  5. Tweet­deck: 5.3%

Shut­ting down 7 per­cent of your traf­fic? Ballsy. That must be a serious policy vio­la­tion: TechC­runch reports that at least part of the com­plain was tra­de­mark vio­la­tion. [con­ti­nue reading…]

The Perils Of Copy-and-Pasted Tweets

by Kathy Gill on 19 October 2010

in Examples

The Cali­for­nia guber­na­to­rial race took a humo­rous turn on Mon­day when a ret­weet was a mis­sing let­ter from the URL it was promoting.

Sarah Pom­pei, a Meg Whit­man spo­kes­wo­man, had inten­ded to ret­weet a post from Whit­man advi­ser Mike Murphy. Murphy’s tweet proc­lai­med: [con­ti­nue reading…]

Twitter and The International Burn A Koran Day

by Kathy Gill on 11 October 2010

in Examples

On Sep­tem­ber 11, the Washing­ton Post clai­med that Rev. Terry Jones kic­ked off the cam­paign for his Inter­na­tio­nal Burn A Koran Day on July 12 on Twit­ter. When I began researching the claims in the article, I found errors and holes, as this post docu­ments. The post was deve­lo­ped on Sto­rify, a plat­form that extends the con­cept of Pos­te­rous, making it very easy to pull snip­pets of infor­ma­tion from the web and pull them into (one hopes) a cohe­rent whole. [con­ti­nue reading…]

USA Today fea­tu­res Chi­cago res­tau­rant Wow Bao (@Bao­Mouth), “an ups­cale fast food place,” as an exam­ple of how food ser­vice is using Twit­ter to res­pond to digi­tal word-of-mouth. [con­ti­nue reading…]

NetProspex: Marketing Folks Are “Social”

by Kathy Gill on 23 September 2010

in Research

If I asked you to tell me which pro­fes­sions have the dee­pest Rolo­dex, I bet you wouldn’t start out with com­pu­ter pro­gram­ming or accoun­ting. I’m gues­sing you’d list mar­ke­ting, sales, HR (rec­rui­ters, any­way) and PR. So it shouldn’t be a sur­prise that mar­ke­ting and human resources/recruiting were the most “social jobs” on thejust-released Net­Pros­pex Social Index (NPSI), which is based on a data­base of “crowd­sour­ced busi­ness con­tacts” (tip: Tech­Flash). The NPSI is a func­tion of three things:

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Twitter Exploit

by Kathy Gill on 22 September 2010

in Twitter News

Twit­ter explains the “onmou­seo­ver” exploit from Tues­day and says it has nothing to do with “New Twit­ter.” More at Twit­ter blog.

Twitter’s New Interface

by Kathy Gill on 16 September 2010

in Twitter News

What does the new inter­face mean for bran­ding on Twit­ter, whether per­so­nal bran­ding or orga­ni­za­tio­nal bran­ding? The most straight­for­ward impact: back­ground ima­ges will need to be rede­sig­ned. More from Forres­ter.

William Gibson On Twitter

by Kathy Gill on 16 September 2010

in Testimonial

In an inter­view at Dan­ge­rous Minds, William Gib­son (@Great­Dis­mal) raves (in an unders­ta­ted way) about Twitter.

Q: Every mor­ning, when you fire up your com­pu­ter, where do you start looking?

A: Twit­ter… I find Twit­ter to be the most power­ful aggre­ga­tor of sheer (sha­red?) novelty that huma­nity has yet pos­ses­sed… Quite seriously. If you are follo­wing the right 70 peo­ple, and each of them is a full-on aggre­ga­tor of novelty, you’re get­ting their picks… It’s like you’re get­ting this inc­re­di­ble triple-filtered hit. It would be the 1990s equi­va­lent of a shop­ping bag filled with $500 of impor­ted magazines.

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