by uwtwtrbook on 25 May 2010
in Examples
There are several good analyses of the BP “brandjacking” that folks have kindly pointed me to subsequent to this post going live. Here are a few:
And here is a visual comparison of @BPGlobalPR, @BP_America and @oil_spill_2010, from TwitterCounter:
Comparison Of @BPGlobalPR, @BP_America, @oil_spill_2010 Using Twitter Counter
by uwtwtrbook on 24 May 2010
in Examples
The advice is so old that it is trite: to conduct an effective crisis communications campaign, communicators have to be present and conversant in the channels/communities/media where they need to talk to people before disaster hits.
And a second piece of advice is also so tired that it seems trite: secure your company’s brand name whenever there’s a new technology. With web sites, I was advising folks in the mid-90s to secure the .com, .org and .net associated with their names … as well as logical “spoof” names. And that was when it cost bucks to secure names!
But it seems no one at BP had taken either adage to heart before last month’s explosion in the Gulf of Mexico.
@BPGlobalPR, A Spoof Twitter Account
In researching Business Week’s top 100 brands, I learned last year that BP had lost @bp, legitimately, to Brian Pendelton. The company has owned @BP_America since 12 August 2008, but didn’t really use the account until this month. This week someone began making hay with @BPGlobalPR (established 19 May 2010). In fact, although the account is less than a week old, it has three times as many followers as @BP_America.
[continue reading…]
by uwtwtrbook on 18 May 2010
in Examples
This Chicago Sun-Times article features Dietzler Farms (@DietzlerFarms) from Elkhart, Wisconsin.
Dietzler signed up for Twitter last year out of curiosity. Her first tweet was an open invitation for a rack of short ribs.
“Within three minutes, Phillip Foss [the chef at Lockwood] texted me and said, ‘I’ll take them all,’ ” she says. Her second tweet included the link to Foss’ blog, the Pickled Tongue, which had details of the dinner that would feature those ribs.
This is a great example of both B2B and B2C tweeting!
What other farms are using Twitter?
This morning, @biz (Biz Stone) and @ev (Evan Williams) kicked off Twitter’s first official developer conference, Chirp, with some facts and data and a stunning announcement related to the Library of Congress.
First, the numbers. There are 105.8 million registered users but 180 million monthly unique visitors to the website. The deduction: non-registered users read tweets. And we know that registered users read tweets primarily from other devices. Williams noted that Twitter is currently handling 3 billion requests a day; this API-driven traffic is equivalent to Yahoo, he said, noting that no other major service is this distributed.
[continue reading…]
by kegill on 11 April 2010
in Events
by kegill on 13 March 2010
in Events
On Monday, Twitter reported that it is managing 50 million tweets a day (600 tweets per second). In 2007, the average (?) was 5,000 times a day and by 2009 hit 35 million a day.
Twitter Reports 50 Million Tweets Per Day
